The quality of a movie trailer is often difficult to evaluate. Sometimes you get to see all the best explosions or the best jokes before you see the movie. Then, when you do pay for your ticket, you find you’ve seen everything worthwhile; you feel cheated and wonder why you bothered.
Some trailers are completely misleading. There was a Will Smith movie, Hancock, where the official trailer gives you the impression that the movie is about one subject, yet when you get to see the finished product, it has another entirely different focus. Fortunately, the second route it took was the best part of that screenplay.
Experts will tell us that the trailer should give us enough to want to get us to the cinema. It should entice us to tell our friends to join us on a gamble none of us have ventured to yet. It most probably deals with only the first third of the screenplay so we have a lot more to see.
Murder By Mistake, written and directed by Carolyn Hodge, is a movie doing the festival circuit at the moment waiting to be picked up for full distribution. The logline tells us
it is a story of mistaken identity when a pair of twins separated at birth are reunited 27 years later and one is murdered.
Without giving too much away, the living twin is a police detective. Already, you know where the movie may be going.
Murder By Mistake trailer from Carolyn Hodge on Vimeo.
If this trailer http://www.vimeo.com/5146878 is anything to go by, it’s got me hooked to purchase a ticket or two when it comes my way. If it doesn’t make it to the full release, I’ll certainly rent the movie.
I’m already intrigued. The trailer shows me enough to have me hooked for more, but not so much so I know what the outcome will be, although we’ll all take a guess and hope it’s got a great twist to stop it going down any obvious routes.
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