London – Holition, experts in advanced 3D digital retail experiences was approached by MOET to create a virtual celebratory champagne experience for the British Independent Film Awards held in Central London.
Guests were invited to hold a bottle of MOET in front of a special Magic Mirror, which they could shake, and spray without getting soaked. When guests shook the Moet Magnum Holition software would track its shape triggering an animation where champagne bubbles erupted from the bottle as if by magic. Bafflement quickly changed to eye-popping bewilderment! Many luminaries from the world of film, including James McAvoy, Stanley Tucci, Myanna Buring, Sting & Trudie Styler, were wowed by the Moet Mirror. The noise and laughter from the booth created long queues as many wanted to experience the virtual bubbles.
Holition’s concept brought together the magic of theatre and its 3D digital expertise to create an exciting champagne popping experience. The Moet Magic Mirror is a world first and the BIFA Ceremony provided the perfect setting. Each virtual Moet moment was captured on film for approx. 7 seconds – with over 1000 guests attending the evening some 300 groups of friends posted their virtual champagne experience to Facebook as well as emailing friends.