Do your clients not see the value in hiring you to do strategy? Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client?
Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving.
00:21 – How do I get clients to come to me for brand strategy
4:50 – The difference between amateurs and professionals
08:02 – Roleplay
09:00 – How to get more jobs
11:00 – Whoever asks more questions is in control of the conversation
12:36 – Roleplay #2 – Chris shows us how it’s done
14:30 – Here’s what I heard
19:49 – Why Paul feels like he can’t do it
22:20 – How do we help our clients understand value
25:13 – How do you have the money conversation
28:43 – I don’t know how much value it’s going to bring, I just know what it’s going to cost
30:32 – What’s this conference worth to you
34:32 – Recap
Interested in learning more?
Consider reading Blair Enns book, “Pricing Creativity”:
Watch “Pricing Work & Creativity”:
#PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne