Signature Tracks – Music Licensing Company | On The Fly Filmmaking

Signature Tracks – Music Licensing Company | On The Fly Filmmaking

Russell Howard, David Lasman and Adam Malka have been friends since they attended elementary school together in Lower Merion Township, a suburb of Philadelphia. After graduating high school, one of their childhood friends, basketball star Kobe Bryant, decided he wanted to create a rap album and flew Russell, a longtime music producer, to L.A. to record his EP, which was signed to Sony. David flew to L.A. when Kobe asked him to write the treatment for his first music video, starring Tyra Banks and directed by Hype Williams. Through this experience, Russell met pop icon Jay-Z who immediately loved his music. On the spot, Jay-Z purchased from Russell two tracks for his album Vol. 3: Life and Times of S. Carter, jumpstarting Russell’s music career.

David went on to work in television, ultimately becoming a co-executive producer, and Adam pursued a career in rock, producing for the Billboard chart-topping band Trapt, best known for its single Headstrong.

In 2008, David got tired of listening to music that was dated and didn’t add production value. He decided to start a music company with Russell and Adam, specializing in delivering the most current sounds to picture.

During its first week in business, Signature Tracks was hired to compose original music for the CW series Hitched or Ditched. Since then, Signature Tracks has brought current sounds to more than 500 TV series.

Our mission has never changed. We still pride ourselves on having the most updated music and best customer service in the industry. We challenge production companies and networks to compare our music to that of any competitor and see which works better for their series. Because most of our clients come to us from word-of-mouth recommendations, we believe “Our Music is Our Marketing.”

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