ZAAF: Made in Africa – Full Behind the Scenes Documentary

ZAAF: Made in Africa – Full Behind the Scenes Documentary

Our crew climbed an active volcano, camped for days without electricity, and yet we somehow managed to photograph an advertising campaign in one of the hottest places on Earth- the Danakil Desert of Northern Ethiopia. This project for ZAAF Collection will go down as one of my top 5 favorite photoshoots of all time- a special project for both the overall vision as well as the journey creating it.

The documentary above is a raw look into the journey as filmed by the our local crew- both the grueling aspects as well as the camaraderie among our team that kept positive spirits during the entire journey. The full photo series can be seen on my blog here:

Client: ZAAF Collection @zaafcollection
Photographer: Joey L. @joeyldotcom
Narrated by: Abai Schulze @abaischulze, Joey L. @joeyldotcom, Yonas Tadasse @yonas_tadesse
Models: Kiya Tadele @bosslady_tenu, Gabu Fords @gabufords, Betty Woldemichael @model_bettyw, Mihret Engda @mihretendga
Styling: Kevo Abbra @kevoabbra2, Sylvia Owalla @sylvi0_0walla
Production / Tour Company: Nibret Adem @nibby_travels – Hamerland Tours @hamerland_tours
Lighting Assistant: Nebiyu Bekele
Behind the Scenes Video: Abenezer Zenebe @abenezer.z, Yonas Tadasse @yonas_tadesse
Documentary Film Edit: Joe Accardi – Big in Japan @biginjapan.nyc
Photography Post Processing: Joey L. and Ryan Cleary – Luminosity Retouching @luminosityimaging